The Marketing Boot Camp for Small Businesses has the goal getter approach in it design. The Bootcamp seeks to connect business owners with their customers through the proper marketing strategies and also educate trainees on the various effective marketing mediums to leverage with in their business. We are currently seeking to host a second edition of a six (6) weeks program packed with training, practice, mentorship and fun, all focused on entrepreneurship.
This will be of major benefit to;
- SME owners
- Start-up Founders
- Marketing executives in small to mid-sized companies.
The program is a six (6) modules program that helps trainees understand the foundation of building a marketing strategy which stems from understanding the customer, their product benefits and the market.
It focuses on teaching Market Research and Analysis; Developing a Marketing Plan and the use of tools to drive customer acquisition.
Case Study Method
A real-life business is to be used as a case study throughout the six modules of the program. With the goal of driving growth for the business the following would be carried out;
- Hands-on survey
- Customer profile
- SWOT analysis
- Competitive analysis
- Marketing plan and planning
- Digital/Offline Marketing
PROGRAM OF ACTIVITIES
|Module 1||Understanding the Market||Customer & Market Analysis: How do I Find a Market for my Product?
Summary: Teaching about how to evaluate market size, identify market segments, differentiate your product, understand customer psychology and observe market trends.
Groups of members will be asked to do an analysis of each of two real-life business cases and present.
Market Research: How do I Know my Customer?
Summary: Presentation of Group Work; Teaching about how to glean customer insight from research methods including questionnaires/surveys, interview and focus groups.
Groups of members will be asked to do conduct a survey or focus group for each of two real-life business cases and present the following week.
Marketing I: How does my Customer Find Me?
Summary: Presentation of Last Week Group Work; Teaching about the 4 Ps of Marketing (Product, Placement, Pricing and Promotions) with emphasis on Product (how to improve packaging and branding) and Placement (which marketing channels to use).
Groups of members will be asked to do manage marketing and tweak something in the product and placement for each of two real-life business cases and present.
Marketing II: How does my Customer Find Me?
Summary: Presentation of Last Week Group Work; Teaching about the 4 Ps of Marketing (Product, Placement, Pricing and Promotions) with emphasis on Pricing and Promotions (campaigns, special offers, events, trade shows etc.).
Groups of members will be asked to do manage marketing and be flexible about the pricing as well as come up with new campaigns for each of two real-life business cases and present the following week.
|Module 3||Marketing Plan||Planning Your Marketing: How do you optimize strategies?
Summary: Presentation of Last Week Group Work; Teaching about various formats for developing a marketing plan and how to cost and budget for marketing channels.
Groups of members will be fill out a marketing plan, develop a budget and estimate ROI.
|Leveraging Marketing Channels
|Offline vs Online Marketing: Finding Unique Opportunities
Summary: Presentation of Last Week Group Work; Teaching about the marketing process for offline and online marketing. Offline marketing session will include how to leverage referrals and a toolkit for Press, Radio and TV. Online marketing session will include how to set up advertising for Google, Facebook/Instagram and Twitter as well as how to leverage email marketing, blogs and other guerilla online channels.
Groups of members will be asked to set up and manage accounts for their case-study businesses.
|Group meetings, Team meeting, Execution of Marketing Plan
Summary: Trainees will organize and participate in group meeting to discuss and implement their strategies. They will be able to get advice and feedback from their Facilitators during this period.
|Module 6|| Grand Finale
|Closing Speeches, Prize/Award Giving, Guest Speaker
Summary: An event will close out the marketing bootcamp and have guest speaker talk about his/her experience with marketing; Presentation of 3 week Experience and Lessons Learned by Trainees.
Award/prizes will be given to the winning team, which is the team that has the better marketing plan and relatively generated the most ROI from marketing during the 2-weeks execution period.